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#262-How to Leverage Youtube Paid Ads to Scale on Amazon
Wizards of Ecom
The Hook Is What Really Matters
You don't want to launch for just one video, because then you never know. It's really the hook, right? That first kind of five to 15 seconds, that's the part you need to test. With YouTube, a good creative can last a year or more. In fact, it's hard to test very many ads.
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