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How KeyBank Competes in the Age of Giants and Disruptors

Banking Transformed with Jim Marous

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Navigating the Consumer Banking Landscape

This chapter explores the unique journey of a banking leader at KeyBank, starting from an internship to managing major mergers and changes in consumer banking. It highlights the bank's transformation with a focus on customer-centric approaches and fintech collaborations, especially during the COVID-19 pandemic. Moreover, it discusses strategic investments in healthcare and the affluent market, showcasing how KeyBank adapts to meet evolving client needs.

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