Is There a Bridge That You're Going to Build, but Never Finish?

Roxanne Jones: You could have the best strategy in the world, but you don't have enough time to do it. The average marketing tenure of a marketing profession is two years or more. She says that if you care about your work, build it so that anybody can come in and finish it. "You may buck that, trent, but probably now you need to build this in a way," she adds.