16min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Around the World: Sports Betting’s Appeal and The Tensions That Come Along With It | Nov 25, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

The Evolving Landscape of Sports Betting

This chapter explores the dynamic growth and regulation of the sports betting market in the U.S., Canada, and the UK, examining both the opportunities and challenges presented by legalization and increased accessibility. It highlights the surge in betting activities, the issue of illegal online gambling, and the importance of regulatory measures to protect vulnerable populations. Additionally, the chapter addresses the societal implications of sports betting, including the potential risks of gambling addiction and the complex relationships between sports organizations and betting companies.

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