Welcome to another great episode of the Niche Pursuits podcast!

Sarah Bond joins host Jared to discuss her journey building the food blog Live Eat Learn.

The site gets over 1 million monthly visitors, and so she has great insights on content strategy and growth tactics.

Sarah started her blog in 2015 with the goal of turning it into a business. She was inspired by the income reports of other food bloggers like Pinch of Yum and knew, as a nutrition major, it was the niche for her.

She actually originally used the blog to document her process of learning how to cook, focusing on a featured ingredient each week. And over time she's not only learned how to cook but inspired millions of others as well.

Sarah's focus is on creating content clusters around specific ingredients or topics to establish herself as an authority in those areas. She emphasizes the importance of SEO in driving traffic to her blog, noting that Pinterest, which was once a major traffic source, has become less relevant.

And she also highlights the value of recipe development and photography in building trust with her audience. She ensures that her recipes are reliable and visually appealing, using her background in nutrition and photography to create high-quality content.

Her site has been around for a while and has over 1300 posts, so Sarah also has some great, quick tips on updating content. She prioritizes retitling posts to make them more appealing and stand out in search results.

She also likes to add social proof, such as positive reviews, at the top of posts to build credibility. And she adds step-by-step photos and videos to enhance the user experience and keep readers engaged.

Sarah then discusses her email list as a crucial aspect of her business and how it allows her to build relationships with her audience and promote her digital products.

She sends regular emails, including seasonal and evergreen content, to keep subscribers informed and engaged.

In addition to Live Eat Learn, Sarah also has two niche sites: Brew Buch, focused on kombucha brewing, and Bone Appétreat, her dog food site.

These sites serve specific interests and allow Sarah to diversify her online presence. She plans to continue expanding and refining these sites while continuing to grow Live Eat Learn.

Overall, this is a great episode on how to take a strategic content approach, prioritize quality and expertise, and adapt to changing trends and platforms.

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