Master the Art of Sales: Essential Skills Every Entrepreneur Needs ft. Justin Owens | The Dept. Ep. 49
The Dept. w/ Omar El-Takrori
00:00
The Art of Selling: Focusing on Benefits Over Features
This chapter delves into the critical distinction between product features and customer benefits in sales and marketing. It highlights the psychological and emotional strategies that successful sales techniques employ to connect with potential buyers and fulfill their deeper desires.
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