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#549 - Mark Bell - Stop Being Shamed Out Of Your Competitive Edge
Modern Wisdom
The Paradox of Choice
40 or 50 years ago there were like six times fewer different variations of this particular product we're talking about but they sold 50% more. I think that the same thing happens with life that people have all of these different options in front of them and that can cause them a high degree of anxiety. If you fill your plate up enough there's less room for you to do "b******" stuff, says David Walliams.
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