#10 - Mastering growth and taking Duolingo to 200M users: Gina Gotthilf, co-founder of Latitud
Latitud Podcast
00:00
How to Improve Your Ads
"We spent like a very huge budget. You can Google about it later every day at that campaign because we could," he says. "Just hoping that your ads amazing and targets the right people and then sending them to a crappy landing page is just a big mistake" He believes in being very careful with hiring, especially if you're going to work on any sort of campaign. 'If the product isn't what people want there's nothing marketing can do'
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