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THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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The Importance of Accepting the Results of Priming Studies
People who were recently asked to think of an action of which they are ashamed are more likely to complete those fragments as wash and soap. Just thinking about stabbing a coworker in the back leaves people more inclined to buy soap, disinfectant, or detergent than batteries, juice, or candy bars. Feeling that one's soul is stained appears to trigger a desire to cleanse one's body; it has been dubbed the Lady Macbeth effect.
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