I think obviously consumers, consumers decisions are based upon cost. True pricing is a strong, let's say, leverage that we have to drive consumer decision making. And what legislation has been seeing as a main driver is that it's not only I need to reduce my own emissions, but it's this kind of cascading effect. Me asking my suppliers to drive their missions down as well, creates cascade effect down totally upstream. It sounds like you're describing some accounting practices that maybe wouldn't be possible without these regulations. Could this happen in the US right now, where we don't have the same? There is in the US, lots is moving as well. If it starts in fortune 500

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