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A Holistic Approach to Demand Generation, with Ken Marshall

B2B Growth

00:00

What's the Number One Pain on Every Sales Call?

O kaso, there's going to be some that are going to be like im, i'm active on linkton ken, but there's not the strategy piece behind it. Give me, like, what this has practically looked like for you and maybe some examples of how this plays itself out. Alex: The first thing is just, instead of like, this is what i like to do on the week ends. And here's where i went to school. In my about page, think about bacto, what we just talked about. Who's my target customer? What keeps them up at night? What do i do that removes them, you know, that pain allows

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