How To Fascinate Your Prospects With Sally Hogshead
Dan Kennedy's Magnetic Marketing Podcast
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How Many Different Types Are There?
Each of us has a primary trigger and a secondary trigger. If you imagine every personality has a primary and a secondary, that means there are 49. Now you don't need to learn all 49, of course. But otherwise you can just very simply understand the main categories. Each of the 49 different archetypes has a different style of selling, of communicating, of persuading,. They each have a specific competitive edge.
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