Rattle & Pedal: B2B Marketing Podcast cover image

REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire

Rattle & Pedal: B2B Marketing Podcast

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Navigating Innovation in Professional Services: Aligning Strategy and Execution

This chapter explores the hurdles of fostering innovation in professional services firms, focusing on the alignment with organizational goals. The speakers share insights on structured innovation processes and the critical role of strategic planning for successful outcomes.

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