Welcome back to another episode of the Plant Based News podcast! Today we have a very special guest joining us for the third time. Earthling Ed is a vegan educator, public speaker, content creator, and best-selling author. He’s widely known in the vegan community for his incredible animal advocacy, his ability to effectively communicate the vegan message, and respond to literally any argument put to him against veganism He’s just published his third book, named How To Argue With A Meat-Eater (And Win Every Time), which teaches you everything you’ve ever wondered about how to respond to difficult questions about the vegan lifestyle. Get Ed's new book here - https://www.waterstones.com/book/how-to-argue-with-a-meat-eater-and-win-every-time/ed-winters/2928377222277 Host: Robbie Lockie Editor: Polly Foreman Audio Editor: Phil Marriott Social Media: Darrell Sawczuk Producer: Xisca Taylor 00:00:00 An introduction to Ed Winters aka Earthling Ed 00:04:55 How To Argue with a Meat Eater and Win Every Time: an introduction to the new book by Ed Winters 00:07:45 The evolution of Ed Winters as a vegan advocate and campaigner 00:11:14 Defending ‘extreme’ veganism on GB News (clip) 00:12:49 Approaching and understanding those with core beliefs 00:16:39 The role of misinformation within our society 00:20:48 Piers Morgan tries the Greggs vegan sausage roll (Good Morning Britain clip) 00:22:41 Combating organisations that push misinformation 00:27:25 Heated vegan debate on TV (GB News clip) 00:28:37 The media’s coverage on vegan industries 00:41:22 The ‘Crop Deaths’ argument 00:52:47 The war on ultra processed plant-based meats 01:01:55 “Elon Musk has had enough of vegan misinformation” (Earthling Ed video clip) 01:03:57 Dissecting the most difficult arguments 01:10:05 Invaluable experiences when writing the new book “How To Argue with a Meat Eater and Win Every Time” 01:12:40 Celular Agriculture