Burak Çevik - Web3 Meets Esports: Gameness' Blueprint To Dominate Growth & Mass Adoption
London Real
Targeting Gen Z: Marketing in the Digital Age
This chapter explores the changing strategies in advertising and marketing as businesses aim to engage younger audiences, particularly Gen Z. It highlights the significance of social media, community values, and cultural phenomena like meme coins in building trust with consumers. Additionally, the chapter addresses the regulatory challenges faced by Web3 gaming businesses in the North American market and emphasizes the need for inclusive events in the gaming community.
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