Behavioural Economics – The Very Short Introductions Podcast – Episode 60
The Very Short Introductions Podcast
The Importance of Behavioural Insights
Behavioural economists help us understand how real people choose and decide about their everyday choices. In the context of energy in the environment for example social nudges have been used a lot. And there's been a large volume of experimental evidence verifying that many people are quite affected by these social nudges. So if we can tell people what the normal behaviour is then perhaps we can encourage people to follow along behind.
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