The Importance of Storytelling

For me I was a technical director but also very much an act as an award director. Scrub was everything to me. Every stage in a production is thinking does this make sense and do I want to know what happens next that's going to help the whole production. When we were to the BBC watched a lot of TV and film five and a half hours a day, five days a week. And you'd very quickly know when a story didn’t work or when it did workor when it was a half-baked concept.