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591. Know Your Brand Archetype For More Sales and Customers - with Jennifer Kem

Earn Your Happy

00:00

How to Be a Confident Founder

The more you know yourself as the founder, the better you are, and you're going to have more confidence communicating that. The market falls in love with first is what the next guard, if you will, who takes on the brand needs to retain some of that magic. If you can tap into your personal power, which is what archetypes are about, you will more powerfully express why your brand matters to people you want to help.

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