10min chapter

Delivering Value with Andrew Capland cover image

Getting Your Voice and Ideas Heard with Daphne Tideman

Delivering Value with Andrew Capland

CHAPTER

Strategies for Effective Communication and Persuasion

This chapter explores the importance of finding common ground, tailoring messages, and understanding the emotional and working preferences of executives when trying to get ideas heard. It includes examples of unconventional methods and the significance of structuring presentations in a way that grabs attention and considers the expectations of others.

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