#008 Tobias Liebsch: Positioning, balancing between strategies and execution
Grow with the Flow by The Growth Syndicate
The Intersection of Marketing Creativity and Business Accountability
This chapter features a humorous razor advertisement that underscores the significance of innovative marketing strategies. It draws parallels between a struggling football club and startups, highlighting the dangers of excessive cost-cutting at the expense of product quality, while stressing the need for accountability in business.
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