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Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)
Marketing Against The Grain
The Importance of Simplifying the Message
Ikea's ITA ads show a baby line on a mother in the bed and it just says Ikea, proudly second best. All of that is captured within 28 seconds where you see some of these brand messaging to like make you understand what a company does. Do you think AI is going to help us get better at that? "In the short term, it's every technology starts as an idea of like, what's possible"
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode