Our New Podcast Strategy That You Should Steal | The Journey
B2B Growth
00:00
Do You Think You Can Do This With Earned Media?
There are ways to dominate with earned media. I would argue it's exceptionally more difficult, which is why so few brands actually do it. Some of the most iconic right now would be Apple and Tesla. But outside of that, I think it's tough. And either do owned media. That's the funny part. Go see if Apple does social media. They don't. Like Apple doesn't have like, I think they have one Instagram account that takes curates, photos shot on an iPhone from other people. You need someone's permission to post everything in paid media. So what is it? Well, there's just different levels of owned media.
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