Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside
B2B Marketing Exchange
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The Importance of the Post Click Experience
When it comes to content modalities, each individual content execution doesn't necessarily have a definitive modality. It just has a first modality. One of the best ways to increase the efficiency of your overall content programme is to really adopt this principle that everything that you make can and should be made in a lot of different ways. This is why content experience in the post click experience, is so critical. Now we think we're doing them a favor by putting them into an experience where they've got access to everything. But nobody wants everything. They want you to tell them what the next best piece of content is. That's why the assembly line is so important.
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