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How Do You Manage Your Product Development?
In the early days a lot of it was automotive type systems so and so in some cases it would be within the car you could say if that was one product then that would probably take a lot of things out. So I've done everything from and services - insurance, health care, medical devices we have two own products this year. And then I teach at the Kellogg School in Northwestern University in Chicago in Evanston. Then I guess lecture and then I'm writing books basically to get things out of my head and to kind of share with the world the the things that I've learned along the way.