Don't Mess With Texas

Don't mess with texas caught on so fast because it tapped the state's sense of pride, that tough talking, no nonsense, get things done in texas attitude. Within a very short time, 98 % of texans said they knew the slogan and recognized the problem. The department of transportation had to figure out a way to reconnect it to their original litter prevention message. Texans adopted it as an unofficial state slogan. Federal prosecutors used it at press conferences after big indictments.