22. How brands are improving ad performance
Future Proof
Are There Just Five Reasons Why Digital and TV Shouldn't Be Different?
Duncan: There's just a load more ads out there is very true so people's proportion of ads that they're testing may be coming down but the you know ad testing in itself isn't declining. He says digital has often lent itself better to real-time optimization as it goes along low end of performance funnel like ppc email paid social. Duncan gives his top five reasons why digital and TV should could be different.
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