4min chapter

Techmeme Ride Home cover image

(Bonus) Vibe Shift (?) Twitter (Also ?) With @anildash

Techmeme Ride Home

CHAPTER

I Don't Think Elon Is the Best Advertiser in the World

I don't think that Elon number one understands advertising or believes in it as a business. Trump is an amazing brand advertiser in that sense. He is engaging directly to the people. That is the world in which maybe Elon wants people to move. There's no insurance company that's going to be like, we're going to antagonize you on social media. But maybe that's why he hates those brands. For Twitter to succeed, the 90% of people that just go on there because they want to feel like they're in the room with a celebrity, a smart person. We know he doesn't. So that also doesn't matter because fundamentally, it's the, you know,

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