Alex webb, correspondent at bloomberg cricktake joins us on the phone from london. He alex: Increasingly we see people who have names and followings going out on their own. What it woult have we learned in the past couple of years as we've seen some people experiment to do this? i think sumstat very much like any social meddeplatfon, where the early moves have a big advantage,. but that the more people go into it, the harder it is toto e turn a profit.

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