
Bob Moesta, President At The Re-Wired Group
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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How to Interview a User of Software
When you're interviewing a user of a piece of software, is it a separate context or a separate interview when you actually want to talk to them about their active usage of a product versus the day they first bought it? Yeah. So in a lot of cases, to me, I've tried to do them together and they're hard. They're just because they're almost like two different ones like a telescope and ones like a microscope. And what you're really doing in the little hires, trying to figure out why they didn't do like the interrogation is like, well, if you did that, why do you do that? You want to mislead them so you understand where they're headed
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