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3min chapter
How design thinking drives innovation
The Committed Innovator
The Importance of Humanity in Innovation
"Unicorns are for many an imaginary concept. But in reality, what you really talk about is a pragmatic view of what it takes to innovate and design," he says. "It was one part of which I really like the distinction between how many innovate for consumers ... A consumer isn't a real thing. It's a customer."
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