Meet Rory Sutherland, the UK Vice Chairman of Ogilvy, as he shares insights on efficiency, effectiveness, and his expertise in behavioral science and economics. This chapter dives into the world of complexity science with references to a previous episode with W. Brian Arthur.
In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.
In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.
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This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.