Enabling Digital Transformation for B2C Brands
Marketing Trends
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The Biggest Disconnect Between IT and Marketing Strategy
The biggest disconnect between IT and marketing strategy regarding this really good digital experience is the lack of trust. A lot of marketers, especially if you're a little bit old school, view very much IT as a barrier, as opposed to a partner. It's hard for marketers to communicate in a way that IT understands exactly what they want. And it just causes all kinds of issues, all kinds of bureaucracy and organizations that really can be avoided.
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