23min chapter

The BarberShop with Shantanu cover image

How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

The BarberShop with Shantanu

CHAPTER

Building a Global Premium Brand

In this chapter, the speaker outlines their vision for transforming a thriving enterprise into a global premium athletics brand by fostering collaboration among experienced partners. Emphasizing trust and strong relationships, the discussion highlights effective team composition, innovative product design, and strategic market positioning. The conversation also covers the unique challenges faced by brands like Puma in India, focusing on consumer engagement and the evolving landscape of sportswear.

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