A Google Rep Shares His Secrets
Ecommerce Playbook: Numbers, Struggles & Growth
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Is There a Masterclass in SEO?
Google famously deployed this SEO strategy, which was basically what you're describing. They built an incredible long tail of keywords that answered cooking related questions on a landing page and then directed back to the cooking class. And so what they saw was everybody looking for anything related to any cooking query is a potential demand for somebody who's cooking.
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