#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
00:00
The Importance of Personalization in Rewards Communications
As we get towards that level of personalization, it's understanding where the line is between being facilitating the relationship and being intrusive. A gentleman that I used to work with at loyalty one who purchased FMI and the colloquy brand was a gentleman named Brian Pearson. He was president of the Air Miles Award program for many years.
Play episode from 49:28
Transcript
