Learn About Zero-Lead Marketing - with Luca Tagliaferro
SEO in 2025
00:00
Intro
This chapter explores the importance of zero lead content in SEO, advocating for a focus on brand development rather than just immediate lead generation. It discusses the balance between long-term branding and the short-term metrics that marketers often seek, illustrated by examples from successful companies like MailChimp.
Transcript
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