The Game Has Shifted for Copywriting

Paul Roetzer is our guest on the 335th episode of The Copywriter Club Podcast. Paul is the host of The Marketing Artificial Intelligence Show and Founder & CEO of the Marketing AI Institute. He shares how AI can be used as a tool to increase efficiency and help grow your business. Here’s what you’ll find out: The impact AI is having on children and future generations. Is AI stealing imagination? The 3 questions you need to ask yourself as a creative using AI. Can we avoid using AI? The effects of AI-generated content and the natural human need. Low-cost and free access tools to start experimenting with AI. The areas copywriters should focus on and how they can leverage them. Should you shift your title? How to become a more efficient writer. Finding trusted voices to learn from to become more confident in AI. What AI cannot take away from copywriters. How to rid yourself of the fear that come with the never-ending updates, changes, and shifts in copywriting. Why you need to be willing to put out imperfect work. What can be streamlined with your team using AI? How does ChatGPT really work? How Paul uses AI in his business to maximize productivity without extra work. AI and fears – what does it mean for the future? Responsible principles and ethics while using AI for business and marketing. Tune into the episode by hitting play or reading the transcript below.   The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website AI Writer's Summit Connect with Paul on LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Kira Hug:  When it comes to AI, it's hard not to wonder, as a creative person, if we're losing something or if we're unlocking a whole new level of creativity. In today's podcast episode, we cover the three questions we need to ask ourselves as creatives, and we dive deep into the world of AI and its applications in the business world. Our guest, Paul Roetzer, host of the Marketing Artificial Intelligence Show and founder and CEO of the Marketing AI Institute, shares his insights on how AI can be used as a tool to increase efficiency and solve business problems. Paul shares how his business uses AI for podcast transcription, summaries, blog post creation, and social media content. And naturally, it's impossible not to talk about the importance of responsible AI and how it affects our future and society. We also dive into how we can get excited about AI as creatives and accept it as part of our businesses and our lives. And yes, that intro was written in collaboration with ChatGPT because we've got to walk our talk and start experimenting with these tools. Now, let's get started. Rob Marsh:  Okay, so this part of the podcast is not written by ChatGPT. It's just me talking about the Copywriter Think Tank, that's our mastermind for copywriters and other marketers who want to do more in their business. You've heard us talk about this before. If you've been thinking about joining a mastermind and in particular, the Think Tank, now is the best time to do it because we have a retreat coming up in the first part of June. We also are planning a retreat overseas in London coming in September. Members have free access to both of those, plus a whole slew of other things that we do, including one-on-one coaching from Kira and myself on how to accomplish bigger things in your business, whether that's stepping out on stage, creating a new product, building a podcast or video channel, or maybe you're building an agency, a product company, even if you just want to become the best-known copywriter in your niche. Those are the kinds of things that we do in the Copywriter Think Tank. To find out more, visit copywriterthinktank.com,