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The Importance of Finance in a Business Transformation
Finance is a final frontier in some ways. It's a real ask because of the identity gap that exists between how most people view themselves versus what they think is required to actually engage with it. Finance mapped to profit potential, map to growth, map to the big picture vision, essential,. and that is stimulating and engaging. For you personally, what is your own shift in your thinking and your identity around numbers and finance and its importance look like?