2min chapter

The Bootstrapped Founder cover image

6. Finding a Market to Build a SaaS

The Bootstrapped Founder

CHAPTER

What Are the Signs When Markets Turn Bad?

There are sure signs when a good market is starting to turn bad, and there are indicators for when previously unsuitable markets are promising to become interesting. Good markets turn to bad markets all the time. Markets that are becoming hostile to business usually are full of very similar competitors fighting it out over price and marginal differences. Technology changes also often destroys or abandons whole markets like what emaled it to facts machines.

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