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The Importance of Full Transparency in AI Generated Content
The technology to do that already exists, and I should point out that it's much more than a watermark. This kind of authentication technology is about cryptographically sealing it almost into the DNA of that content. It can never be removed, it's indelible, it's therefore kind of the world to see. So that, and this is applicable to both synthetic or AI generated content, as well as authentic content.