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Episode 120: 30 Under 30 Lists and the Problem with Our Youth-Obsessed 'Success' Narratives

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The Thirty Under 30

The idea of pursuing one's passion and its use an exploitation in media and business is thought to have developed in the mid twentieth century, following the early twentieth century rise of tailor ism. By the 19 sixties, people loosened up and started to look for self actualization. For many years, this spiritual quest was separate from actually making money. So you'd see selfish yuppees make a fortune, tire of porthes and head off to do something meaningful, like volunteer work in africa. And management in businesses began to at least pay lip service to the notion of job satisfaction for the employees.

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