I try to pick clients who really understand their business. They have passionate users, you know, and the people that use what they make or whether it's a reading experience or a product or something like that. So I just try to listen to those users. One of my favorite lines from Tron was when he said, I fight for the users. How do you fight for your users? Mm. Um, I rarely start a project without talking to a handful of people about their experience. And so like, I kind of feel like it's similar to raising kids. You know, sometimes I give them exactly what they ask for. Other times it's my job to actually not give