Navigating Business Transformation in the Digital Era

This chapter examines how businesses, particularly a leading fast-food chain, adapted to digital trends by integrating innovative technologies like credit card systems to enhance customer experience and operational efficiency. It emphasizes the importance of leadership vision and foresight in responding to evolving customer needs, especially during drastic changes such as the COVID pandemic. The discussion also highlights the crucial balance between staying authentic to a brand while embracing technological advancements to elevate the overall customer journey.