The Importance of Capturing and Archiving Content

Rita: I want to take this link and save it into my pocket or my instant piece of paper and have it. And then when I sit down to read, I know it's there and I'm not subject to the whims of the network for that. That whole notion of capturing or archiving or saving is another value prop of Rita later that we haven't talked about. It's very important to people to kind of snag this content at a place in time and know that it'll be there when they come back,. which you don't always get, which is the URL.