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9min chapter
Costco vs. Amazon, Microsoft's latest Copilot, and a Zulily conspiracy theory
GeekWire
The Rise and Fall of Zulily
Insights into Zulily's early days, marketing strategy, and expansion attempts, and the subsequent decline due to competition with Amazon and revenue loss from Apple's privacy change. The chapter also discusses the acquisition by Regent, the theory of shutting down Zulily after the FTC's lawsuit against Amazon, and the implications of the lawsuit on Zulily's future.
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