4min chapter

Decoder with Nilay Patel cover image

How to buy a social network, with Tumblr CEO Matt Mullenweg

Decoder with Nilay Patel

CHAPTER

The Trade-Offs Inside of Twitter

Matt Melanweg is the CEO of Automatic, which owns Tumblr and WordPress. The company bought Tumblr from Verizon in 2019 for all of $3 million. Matt says running Tumblr has been the most humbling experience of his tech career. He talks about how to make sure that users are posting good stuff while also complying with social regulations.

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