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The Global Mediterranean of the Iron Age: Interview with Professor Tamar Hodos

Tides of History

CHAPTER

The Importance of Athletic Shoes in Business

Patrick Wyman: It doesn't do you any good to have this fascinating world around you with all of these pieces. Phil Knight started a company called Blue Ribbon Sports on the strength of what he called a crazy idea that American joggers needed better running shoes. In 1971, a dispute with a Japanese manufacturer almost brings Blue Ribbon's growth to a screeching halt. Following this bold new direction, Phil ultimately creates one of the most recognizable and successful companies in the world,.

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