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The Cult of Duolingo

Sounds Like A Cult

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The Duo Phenomenon

In this chapter, the speakers explore the unique relationship users have with Duolingo and its mascot Duo, discussing how the app's community engagement strategies and quirky culture create a sense of connection. They delve into the impact of gamification on user motivation and the unexpected cult-like following that Duolingo has inspired. Additionally, the chapter highlights the importance of relatable characters and branding in enhancing user loyalty and engagement.

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