How Do You Build Products to Fit With Channels?

On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.

I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a podcast network and are heavily investing into YouTube. Kieran is one of the smartest marketing leaders I know and it's fun to watch them innovate at HubSpot.

You'll hear about how and why they spent tens of millions of dollars acquiring a media company, his go-to playbook for expanding internationally, and how their marketing has evolved as the product evolved from just a marketing automation tool to a full suite CRM for marketing, sales, support, and operations.

More on Kieran:

• Kieran on Twitter
• kieranflanagan.io

Mentions:

• The Hustle
• HubSpot Podcast Network
• Product Channel Fit Will Make or Break Your Growth Strategy
• Reform

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🙌 Thank Kieran for coming on the show with a quick tweet

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