Are You a Sorority Girl?

When you look at so many amazing companies like Tinder, Bumble, they were all built from sororities and from frat parties. And I think when I think back to my first startup, Thrift, and how we made 150K GMV in the five months after launch, we didn't do that with any ad spend or any spend really whatsoever. We realized how to build viral loops and network effects into our product. That led to our initial user base. So I think that's a more genuine and more sticky approach to obtaining your first customers.